Blue Ocean matters when it comes to strategize on how to exploit the Ethiopian market . I personally consider Ethiopia a very critical source market to help Mombasa and entire Kenya coast . I met an agent and a good friend.

The findings were very very interesting .
I do not mind sharing the feedback since I consider the more of us going to Ethiopia the better since Kenya will be promoted and sold aggressively . It is my dream if more of us can join hands and promote Mombasa and Kenya coastCoast in Addis Ababa.

 Sept 11 is their new year .

 190 Embassies located in Addis.

 It is one of the few cities with two US Ambassadors . One for Ethiopia and one for AU .They have a very strong workforce of AU

 Ethiopia has 90+ M people and it is landlocked craving for beach holidays. Mombasa is only 2 Hours flight away

 Ethiopia Airlines flies twice daily into Mombasa connecting Mombasa to over 110 Cities around the world. A Dreamliner plies this route ( 14 Flights a week ) . They are planning to bring their new A350 to Mombasa. You don’t fly a A350 to a hopeless destination

 January 6th is their Christmas. January is dead for many resoets after a busy festive.

 January is their wedding season + Honeymoon season

 Easter is after 2 weeks after our Easter. What a great opportunity.

 After Easter is wedding season again which is normally after long fasting period. May and June is very quiet time for resorts along the coast

 School holidays are June to August every year, well spot the opportunities

Opportunities galore, I choose to be an optimist . You have a choice to look at this new window .